How To Build A Brand For Your Own Business

By Daryl Jimenez

Everyone markets their brand, including Presidential candidates. Whereas in the past, candidates have relied heavily upon volunteers to create a grassroots movement through door-to-door and telephone marketing, the 2008 election has added internet technology and Marketing 2.0 to its repertoire.

Hillary Clinton, for example, has figured out how cleverly created YouTube videos have garnered attention from the younger generation, the ones with the most voting potential. Her Sopranos spoof was viewed over 250,000 times. She got outside of the box of the traditional, stiff campaign format, and braved something new. She´s already won many supporters with her campaign, which includes a Web 2.0, user-friendly website, blog included.

Barack Obama, too, understands the value in reaching the technologically savvy demographic. His donation campaign was conducted in part via email. Rather than a contributor sending $20 and never hearing back, the campaign managers cleverly set up a system that allowed people donations to be matched by other donors. Each donor could contact one another and write why they supported Barack. Again, note the interactive character never seen before.

Do you have a large business or personal data base of customers, contacts, clients, and friends and family? Now your can turn your contacts or address book into cash.

Sitting down to write something for your business, whether a press release, newsletter, web page or plain old letter, can be pretty intimidating. You can zing off emails to friends without a second thought, but once it concerns your livelihood - money, in other words - it´s easy to find other things to do that suddenly become much more important. Making another cup of tea and seeing if Wikipedia lists the ingredients of Birds Custard*, for instance.

And there´s so much bad writing out there! So many websites going on and on and on and on and on about blue-skies solutions, outside the box thinking and stakeholder management. It´s sometimes hard to stop yourself from screaming 'Get to the point!' before ripping your monitor from its wires and throwing it, and yourself, out the window. And you´d hate to add to all that bad writing, wouldn´t you?

Before you start your design for your catalogs, one of the most important decisions you have to make is the paper stock you´re going to use. With any luck, you´ll be able to select the best kind that would really make a big impact to your target clients.

On the other hand, if you´re not sure what to use for your catalog printing, then this article can help you to find the most appropriate paper for your catalogs.

Regardless of the size, color, or even the finishing of your print materials, the kind of paper you´re going to choose should depend on the kind of catalog printing piece you´re making.

However, for the sake of understanding the different paper stocks that can be utilized for your catalogs, let´s see and compare what other kind of paper can be used for other marketing collaterals.

To make sure that you´re getting the most appropriate paper choice for your catalogs, discuss with your catalog printer your paper needs. Your printer can even suggest a few suppliers who not only can provide you the kind of paper that you need, but most importantly, the saving you´ll have on your overall costs.

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