Customer Service : Why Not Use Computerized Kiosks? |
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| By Mark Walters |
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| The growing trend of using self-service and information
kiosks has really been taken to a new level in recent years.
Pretty much everyone in the modern world has used one at
some point, and many people use one at least every few days.
Though you might not have realized it at the time, ATMs and
the machines that you buy movie tickets from are both
kiosks. There are many more common examples too, as
businesses operating in all kinds of markets have recognized
the benefits that kiosks provide to both themselves and to
customers. Kiosks are easy to use - the user simply has to follow the on-screen instructions to get the information or service that they want. Another benefit is that they work around the clock; literally 24/7 if you want them to. With the help of trained in-house employees or a certified monitoring company, you can ensure that your kiosk is always up and running, being ready and available whenever a customer wants it to be. So, would a kiosk be a worthwhile addition to your business? These are some possible ways that you could put one to use... ATM : Outside of town centers it can often be difficult to find an ATM when you want one. By having one inside your store then customers will be more likely to buy extra items and you will also attract extra customers who will originally visit just to use the ATM but will then probably end up buying something too. By having one inside your office then productivity can be improved as employees will not have to waste their lunch break (which may well turn into an extended one) looking for one, when they would be better off relaxing. Directions : Kiosks are perfect for helping people find what they are looking for. Having an interactive map of your premises means that visitors can find out the directions that they need themselves, without having to bother employees. People actually find it easy to remember directions that they seen rather than heard, so it really is a win-win solution. Hospitality : Why not welcome your guests, whether it be at a hotel, office or trade show, with an interactive display of what your business can do for them? As well as being able to find out where to go, they can also find out what times things are happening and whether they need to do anything in particular, such as signing in or contacting a certain person. |
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