How Can Universities Use Educational Marketing Services?

By Brendan Wilde

What potential students care about and what Universities may think they care about can be 2 different things. For example, in previous year’s figures about student to staff ratios and added value might not work when marketing, compared with luxuries such as en-suite bathrooms, or the town the University is situated in and the nightlife on offer.

With the introduction of such high tuition fees, Universities may have to re-think how they are going to attract people who will be willing to part with all that money; people feel they deserve something tangible for £3000 a year.

Professor Paul White, pro-vice-chancellor at Sheffield University said that parents have been more concerned in exactly what is on offer for the money. They want to know about the actual experience and quality of the teaching, what goes on in the seminars and lectures and what you will come away with at the end. Universities have been trying to respond by clearly defining their unique selling points.

With so much money at stake, it now seems that students are being more ambitious about where they want to go. If they’re going to pay so much in tuition fees, then they are looking to go somewhere with a good solid reputation and are reacting to further education with a lot more seriousness, than in previous years.

With these changes to tuition fees, universities will need to amend their current strategies in order to convey their worth and value.

The difficulty Universities may have when marketing themselves, is how to get their message across to a wide audience. They are looking to attract both national and international students, but also to reach the parents of these potential students. The messages and information needs to be attractive to a wide market.

The education world is becoming more and more complex, with constant challenges they need to overcome. Along with the factors they can’t control, they are in a hugely competitive environment and the need for an institution to brand itself and differentiate themselves from others has become paramount.

Knowing the challenges you may face, with a combination of more than 30 years of sector knowledge, can benefit Universities greatly.

Universities can stand out by choosing education marketing services that have over 3 decades worth of education sector experience along with a wealth of skill in branding, market research, employer engagement, staff recruitment and marketing communication services.

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