Buyers Remorse Destroyed

By Adam Mussa

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A customer may feel Buyers remorse after they've bought a product or service. It's an emotional state and it's usually associated with costly items such as homes, cars etc.

Buyers Remorse is a form of regret that they've bought the product. People regret buying something if it didn't turn out the way they wanted it to or if there were factors that they didn't take into account. So you can see that it's a lack of decision making capability on the customers behalf.

So it's a decision making phenomenon and as sales people or customer service personnel, we have to help the customer make a good decision or at least realise that he/she is making a good decision. Bear in mind that if 'buyers remorse' where to happen before the sales we would call it an 'objection'.

Many salespeople run away from objections or try to confuse the customer into forgetting about the objection that they have and of course when (it's only a matter of time) the objections resurface and it usually resurfaces after the sale has been made it becomes Buyers remorse.

So salespeople shouldn't just proceed with their pitch or proceed with the sale if they can see or sense that there is even a minute sense of discomfort, doubt or any other negative feeling in the customer because that will inevitably lead to buyer's remorse.

There are of course different techniques to overcome objections or to resolve them and the author's favourite techniques reside in 'Sleight of Mouth' which is named after the more widely known 'Sleight of Hand'.

Whereas 'Sleight of Hand' is used for deception, 'Sleight of Mouth' isn't. It's used to subtly shift the customers focus and to educate them regarding what's important and what isn't. It's particularly powerful for shifting unfounded concerns and fears.

So as you can see Buyers remorse is avoidable.

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