Persuade With The Temporal Loop Pattern

By Kenrick Cleveland..

keywords: Persuade With The Temporal Loop Pattern

Persuasion is made up of a lot of things and one of The most powerful techniques is The language pattern. The temporal pattern Loop is one of my favorites.

When we open loops in The minds of our prospects, it creates a tiny vacuum that The prospect really wants to have filled.

There are three really powerful things you need to know in order to understand how to use loops: Number one, people need to have closure. They can't stand to have balls up in the air. They need to have The balls land. They need closure, a yes or a no.

Sales professionals experience open loops often when potential customers say those dreaded words, 'I'm going to have to think it over.' Either yes or no, don't tell me you have to think about it.

The second thing you need to know about open loops is that when your prospect doesn't get that closure, their potential to respond increases.

And, With that, you have all The information you need about open loops.

Hold on a second. . . didn't I say there were three things you needed to know about loops? I sure did. Frustrating, isn't it?

People need closure. And when they don't get it, their response potential is increased.

So are you still asking yourself what The third thing is. .. well, there isn't a third thing.

By leaving that open loop, leaving number three blank, I have piqued your interest (hopefully).

Loops. . . use them, and keep them open, and you'll watch your sales skyrocket.

Think about something you know really well. Just as an example, let's say you're pretty sure you know all there is to know about The Civil War. Say you're a real history buff and there's nothing you don't know about that period of time in that section of The world.

Now say that someone was giving a lecture or teaching a class on The Civil War and claimed to have new information. But that's not possible, you think to yourself. You already know EVERYTHING there is to know. . . Well, sadly all of your loops regarding this particular subject are closed.

You can use loops when you want to increase response potential because if you leave a Loop open, it makes people want to sit forward and try to figure out what it was that you didn't tell them. In other words, they're missing something. Like when I wrote, "There are three powerful things you need to know to do these Loop patterns" and I told you two of The three. For many of you, you just had to know, "Well, what's The third one?"

Now, if you were just skimming and weren't paying attention, it may not have had that effect on your conscious mind, but it did have it on your other-than-conscious mind.

When you open loops without closing them, people begin to believe that they don't know all there is to know about the subject because if people know all there is to know, they go away and they don't come back. After all, there's no apparent reason for them to stay.

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About The Author
Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies