The Ultimate Sales Training Deception |
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| By Adam Mussa |
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| keywords: The Ultimate Sales Training Deception | ||||
| So many Sales trainings focus on The sales process and they
shouldn't! Rather than focusing on The 'sales process', Sales people need to be taught how to notice The customer's 'buying process'. So The question isn't 'what is a Sales process?' Rather it should be 'how do I know what will make this customer buy?' Notice that it's customer specific! It's not dependent on how nice it sounds or whether it will be accepted by a dictionary or not. In 'not so effective' Sales training's, you might have come across these steps before: 1. finding your lead 2. qualifying The lead 3. find out their needs 4. do your pitch 5. the close 6. give The goods or carry out The service ... and I know they sound smart but following those steps doesn't necessarily lead to a sale. To phrase it differently: if person A has a close rate of 60% but doesn't follow The rigid 'sales process' and person B has a close rate of 5% but does follow The 'sales process' then who's a better salesperson?! I've never been contracted to teach a team The 'sales process'; only to 'increase their bottom line'. And I do that by teaching them to focus on the buyer and not The text book process. People that teach The 6 step Sales process above think that it's advantageous to standardize The selling process and customer interaction It's important to use standards diligently so that they don't cap progress. Take The example of an A+ student: can he/she get a higher grade? In other words, thanks to that standard, there's no higher than an A+, but there's definitely lower! Do you want to cap your 'bottom line'? If not, if like me you think that The more money The merrier then be careful with standards. Enough of The diversion, lets recap: The sales process needs to be about noticing verbal and non verbal cues that allow us to pitch our product or service in just The right way for the customer to buy. |
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| keywords: The Ultimate Sales Training Deception | ||||
| Article Source: http://interpret.zar.vg | ||||
| About The Author If sales training is done wrong, it not only results in a waste of investment, but also working hours and even loyal customers, so make sure you visit sales training, and sales training uk so that you can make an educated decision. You can get a unique content version of this article. |
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