7 Tips For Creating Home Contractor Door Hangers

By Bob Pairan

7 Tips For Creating Home Contractor Door Hangers

If you are in the home contracting business you will benefit with marketing efforts that focus on your local trade area.

One way to do this is while you're doing your job take the time to pass out door hangers to the residents in that neighborhood. This does two things first it says that neighbor picked you as the contractor, and then they can see for themselves what kind of job you do.

You need to let people in your area know about your products and services. You can use various methods in conveying your advertising messages. You can use vehicle wraparounds, signs on your truck, yard signs, vinyl banners, and/or printed posters. Door hangers can be left with your contact information which is an effective way of reaching out to new prospective customers.

When hung on doors your prospects will see them when they open the door. is no need to knock on the door and spend time with prospects. However last create artwork that people will notice and motivate them to give you a call for further information.

Seven Tips on Creating Contractor Door Hangers

? If you are new to marketing your business or want to make a more effective sales piece take some time and think how your products and services will benefit your prospective client i.e. what problems will use you solve for them and write those down. Then think about how you were business is better faster more competitive than your competition and write those down. This is true for any marketing project.

?With any type of marketing piece you have to be aware of the space that you have for both your text and graphics. The typical door hanger size is around a 3" x 8" or a 4.5" x 11" so you got to make that space count. You don't have to write a book, just highlight the most important parts of your business by using a good qualifying headline, and then supporting body text along good supporting graphics or pictures.

? Use fonts that are readable i.e. Arial or a times Roman font. Try not to go below 7 point font size for your body text. My design preference is not to go below a 10 point font. Once you have got to text you want to use edit to the size of your marketing piece in this case a door hanger.

? Four color process printing which means full color printing is very affordable providing you pick from the right supplier. Printing on a 14 point coated stock will make sturdy enough to hang on any doorknob and will make your piece standout. You can print on one or both sides of the piece however we would suggest you print on both because you have more space to get your message(s) out.

? Contact information is a must. Include phone numbers, e-mail, fax, website, etc. Make the main way(s) you want to get contacted large so they can easily see how to contact. With the door hanger using the width of the piece is fine. If you are going to print on both sides it the way you were contacted on both sides.

? Include a call for action typically using a low risk offer of some kind. offer. One of the best ways to do this is offer free information which could be a brochure, DVD, video, log on your website with online videos / audio, or all the above. This is an extremely important step because people want to get the most information so they could make a qualified decision on how best to proceed solving their problem. Remember you are the expert do not think that you are customer knows your business. The best kind of client is one that's already presold. Typically the more expensive your product or service the more information people desire.

? Lastly before sending your artwork to the printer take some time to proofread your piece. Because once it's printed it's printed.

In conclusion you may want to have a series of door hangers that highlight specific products or services that you want to focus on. You may also wish to have different versions of the door hanger so you can see which version is most effective.

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