Why Wine Bottle Labels Impact Sales |
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| By James Riggs |
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| Most wine drinkers pay little attention ´to labels
for wine bottles‚ as ´they´re generally more concerned
with ´the wine ´they´re drinking and ´the way it ´tastes܂ At ´the same ´time‚ a business perspective lends a lot of insight ´to ´the impact ´that any labels on wine bottles can have܂ With ´thousands of wines available in stores‚ one may be at a loss with respect ´to what kind of wine ´to select܂ This becomes more difficult for someone who doesn´t know ´the wine world ´too well܂ Labels on wine bottles can give us insight into what it is ´that we´re drinking܂ Whether these are accomplished ´through ´theming (i܂e܂ national branding)‚ colors ´that may indicate ´the subtlety or boldness of a wine´s flavoring‚ or simply humor ´to make us smile‚ there are many ways ´that labels will often become associated with a bottle of wine܂ Let´s ´take a look at a few of ´the more interesting wine labels on ´the market ´today܂ With ´tens of ´thousands of original wines out ´there‚ it would be very hard ´to cover ´them all‚ so surely I´ll miss some good ones܂ The first one is a wine known as "The Dog´s Bollocks"܂ This is a French red wine ´that doesn´t exactly sound great‚ but it makes sales܂ The language itself is enough ´to get people ´talking about it‚ and ´this form of word of mouth marketing has a huge impact on sales܂ If you were in a store with friends‚ you may laugh at ´the label and ´then decide ´to buy it܂ The second interesting wine bottle label ´that I´ll bring ´to your attention is a Marilyn Monroe line ´that comes out of Napa Valley‚ and it´s actually called Marilyn Merlot܂ Each bottle features a different picture of ´the legendary actress܂ This is a bottle of wine ´that men surely wouldn´t mind looking at! |
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| Article Source: http://interpret.zar.vg | ||||
| About The Author Read this writer's blog, which speaks of funny wine labels and more. |
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