2 Dumb easy Adwords Tips For Perfect Quality Score

By Michael J. Craven

Everyone and their dog advertises on Google Adwords. Although there are places like Facebook that offer better targeting and even more traffic in some cases, people stick to the simplicity and high performance of Adwords. In this article, I’ll show you some easy tips to have a good quality score. And remember that QS of 7 is considered good when you just start out.

One instant tip - don’t run multiple offers/niches at a time. Focus on only one and try to make it work like there’s no tomorrow. Google frowns upon those making 10 new campaigns a day, so watch out. Don’t be a jumper going from one campaign to another. Be legit, like real business. Have one area and focus all your energy on it.

1) Structure Your Campaigns/Adgroups Properly

This is one of the most important things you can do. Sure there are some free and paid software to make one adgroup per keyword. Heck, you could even do that with MS Excel. But that easily exceeds your limits with Google. Best strategy is to start small and easy. Doing it manually is probably the option.

Create 1 campaign. Start with 4, 8 adgroups and as many landing pages. 1 LP per adgroup. Put up to 20 keywords in each adgroup. Don’t use 0 traffic search terms. Use Google Keyword Tool and free

Wordtracker tool or Wordpot to gather keyphrases. Put large volume, small volume, doesn’t matter. What matters is relevancy. Put same theme keywords into each adgroup. If you’re doing weight loss product, then keywords with “weight loss” can come into one adgroup and “diet pills” into another.

2) Optimize and then Optimize Some More

When your campaign is running, you’ll start seeing some data coming in. Now some keywords will have 8% CTR and some will have 0.04% CTR. And yes I mean Google search. How to maintain high QS and not let it sink and bids go up? Simple, eliminate poor performance constantly and as soon as possible.

If I see a keyword with 300 impressions and 1 click, I pause it. Don’t delete them, pause them. This won’t affect your QS, but you’ll see the ones you ran and history will show up. Everyone sets their own rules. My rule is sometimes 0.5% CTR and sometimes less, depending on market, volume, etc…

So cut out the poor performing keywords as soon as possible. Poor performing ones, I mean low CTR. Now sometimes you stumble upon a keyword with 4/10 QS which converts at 20%. In this case, isolate it. Pause it or delete it. Paste it into a new campaign. Make a specific landing page for that keyword only. Make it look similar to the original LP which made the conversions, but put more of that and similar LSI keywords onto the page. That’s a bit SEO. This often times works, but sometimes you just need to pause it due to a high bid and negative ROI.

Summary

Take time to plan a campaign. Create good landing pages, the whole site basically. And start an Adwords campaign. If you follow just these 2 tips alone, you shouldn’t have problems getting high quality score. Sure it takes time to set that up. But no one else is doing it thoroughly. That’s why at the end of the day, you’ll be the one ripping all the profits.

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About The Author
Michael J. Craven is an expert in online marketing. He helps people to find legitimate online jobs, avoid work at home scams and start their own home based businesses.