The Value of Relevancy with PPC Promotion

By Kofi Mahama

Pay per click advertising is not difficult to do, but still there are lots of people who have been unsuccessful with it. We are serious when we declare that pay per click is doable, but you really need to learn properly and employ sound judgment. If you´re a veteran of using Adwords, then you almost certainly know they have modified a lot of their guidelines in recent years. Although Google has angered a great deal of ex - PPC advertisers, the trend is to simply create a better setting for Google customers. What all that boils down to is you have to use the correct practices if you want to generate profits with Adwords. We will discuss just one of them, but this type of area has an enormous effect on your results.

Adwords advertisers must work for the best quality score possible with their campaigns. A score of 10 is perfection, which is the very best anyone can do. Your quality score will have a direct effect on your costs per click, ad spot and basically everything. Consequently, what you need to have in every part of your promotion is relevance. Google demands that you build relevance into all you do with each of your Adwords campaigns. That is important not only for quality score points, but it is important for all round conversions. Putting relevance into your promotions must be implemented on several levels all of which are not so apparent.

You can still build a list with Adwords, so that means you have to create a modified landing page because that is where people will go first. You are prohibited from offering a one page landing page using Adwords, but there are actually options for that. The different landing page will have links to information, and you just must do a little more, these days. Your landing page will need to have clear relevance to the advertisement the prospect clicked on. We agree if you are wondering this is entirely obvious, but it surely isn´t totally obvious to some folks.

If you are using this type of enhanced squeeze page, for Google Adwords, then this landing page will have to be relevant in all ways to your primary site. Every time the prospect clicks on your ad they must have a relevant experience. Again, this entails that your sites employed in that campaign pretty much can either be identical, with header and colors, or they are relevant. The copy on all your web pages, landing and primary site, have to be on the same theme which you would think is self evident. What will happen relates to human nature, but it can be very powerful if done the proper way. The reason behind that is the person will come to feel more comfortable at your main site. This is complete relevance, and it will pay off for you in great ways if you incorporate this in your PPC campaigns.

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