Tips to Write Better AdWords Ad Copy

By James Risce

If you´re looking for some of the most targeted traffic on the net, then PPC and Google Adwords can help you out. If you´ve been having some trouble with ad copy, then do continue with this article because in it we go into how to produce higher converting ad copy.

Avoid being cute or clever with ad copy - make your point and give solid information. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. Keep in mind that Google AdWords limits the title count to 25 characters and description to 35 characters. Your PPC (classified) ads must out of necessity be short and to the point. How much time will your fabulous ad copy have to convert someone? Oh... 3 seconds, maybe? Don´t get too upset about it because we all do the same thing when we see ads? Right? Even you... If you want to add another filtering element to your ads, then be bold and insert your price point in the ad. Obviously price matters, no kidding, so it´s important to know that anyone who clicks on your ad with the price in it should be accepting of the price. We feel it´s a wasted click through if the price is too high; so if they see the price and still click through - better.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL´s are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as the destination and main domain match, then you can have a little bit of room to play with. What you will want to do is use your keywords in the display URL; usually as a backslash or filename extension.

The overall look of your ad also plays a huge role, too. What that simply means is always double check and proof read your ads for unnecessary spelling, grammar errors, etc. Once in a while you´ll see mistakes in other ads, but that´s good just as long as it´s not your ad. It´s rare to see mistakes in ads on the first page because those advertisers know what they´re doing - usually. When you´re working with AdWords, you don´t have a lot of space to experiment. Your headline is critical because it will determine if people want to read further. So it all works together and must necessarily create a great impression. For example, you should capitalize the first letter of all the words in your ad copy as it makes it look attractive. If you´re able to learn, then you can learn how to create profitable Google Adwords campaigns. When a PPC campaign fails to produce, just forget about it because that will happen. The best thing you can do is always improve your knowledge if you can, and then keep at it - keep trying and expecting success. Since ad copy is the back bone of any AdWords campaign, you should focus on it as much as possible.

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