What To Consider When Choosing Logo Design

By Marlon Gamble

Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

Prefer a Text-Based design when:
• Communication funds are inadequate and should be paying attention on name recognition.
• Your name is logically distinguishing but not (yet) a household word.
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

Prefer a Letter-mark Based design when:

• Your initials interpret graphically better than your genuine name.
• You need to link subsidiaries to the parent and can´t easily use the name.
• You can afford to teach the public what the Letter-mark means.
Brand-mark Based Symbol
An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

Prefer a Brand-mark Based design when:
• You need an emblem on a product.
• Your name is too long, too common, doesn´t interpret well globally, or has no qualities.
• You need to link auxiliary to the parent and can´t easily use the name.
• You can afford to teach the public what the symbol means.

Icon-Based Logotype
Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:
• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

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