Article Marketing Promotion: How To Write An Article Effectively

By Peter Nisbet

Article marketing promotion is a skill: it is knowing how to write an article in such a way that it will not only promote your service, product or website, but also persuade readers to click on the link to your website. An online promotion is a distinctly different skill to an offline promotion.

If you don;t know how to write you will never know how to write an article that Google will accept, let alone a human reader. Large numbers of article marketing promotions have recently failed because the writer has been unable to write correct grammatical English that sounds coherent when read.

This was accepted until February of this year, when Google introduced its Panda algorithm (that some popularly refer to as the Farmer algorithm) that introduced stricter rules on what Google regarded as being acceptable English grammar, semantics and sentence structure.

Now there is more of a need for articles to be written in correct English rather than in slang, and ´as long as it is understood´ no longer applies. Most article directories such as Ezine Articles have become more discerning in what they accept and refuse, and large numbers of authors are now finding their articles refused when prior to February they would have been accepted for publication.

In saying that, many do not how to use this method of marketing online, and the following article marketing promotion tips are intended to help them and you to get it as right as possible when you write you articles.

1. Preparation

Preparation involves you understanding what you are writing about, and then sketching out the bones of the article. Then you can start on your keyword research, with the intention of finding at least one and possibly two good keywords (single word or phrase) to use in the title and a few times in the article. You should sketch out the important introductory paragraph and then the concluding paragraph.

Google will give more emphasis to the content and keywords in your title and these two paragraphs than to any other in your article. Once your main paragraphs have been sketched out, and you fully understand the focus of your article, then you can start on your keyword research.

2. Keyword Research

You can use the free Google Keyword Tool, developed for use by Adwords users, or any other keyword too, you prefer. There are many paid tools available online and also some other free tools, such as the free 7-day trial offered by Wordtracker and the free SEO Chat and Trillian Discovery tools.

Search these out on Google, and then use one or more to find the most relevant and best keywords for your article - high demand and low supply (competing web pages) as you can: you will usually reach a compromise between them. Choose no more than two keywords for each of your articles - an A and a B keyword.

3. The Title

Use Keyword A as the first word(s) of the title of your article and end up with keyword B. For example, keyword A is ´article marketing promotion´ in this article´s title, and ´how to write an article´ is keyword B.´

Don´t believe those that say your title must be shocking: those seeking information don´t want shocked, and Google likely won´t list it. It might be effective to write shocking titles for emails, when you are trying hard to get the recipient to open the mail, but search engine such as Google will not respond to ´shocking´ but to sensible keywords because they are emotionless algorithms - mathematical formulae working to statistical concepts rather to emotive ones.. So 'Make $1,000 in One Day!' will rarely be listed on Google, while 'Article Marketing Promotion Tips' is likely to be.

There is a big difference between emails, blasts and genuine article marketing titles, so take that as one of your more important lessons in ´How to Write an Article´: there is a time for exclamatory titles, and times when they are counter-productive.

4. The Article Body

The body of the article should offer genuine information that people using your keyword A or B would likely be seeking. Your keywords are not only to get you high listings, but should also represent the content of your article - just as this one is. These are not just article marketing promotion tips, but are also explaining how to write an article that meets the promise of the title AND has a good chance of being listed on Google for its content.

5. The Final Paragraph

When writing articles, use both keywords in the final paragraph, one near the beginning and one near the end. I have no particular reason for doing this but I generally find I get better results by arranging my keywords this way. The last paragraph should be a summary of the article together with any conclusions drawn.

Before you even start typing, you must have your article planned out in advance so you are writing to a plan and not just what comes into your head; do the hard work first - the keyword research, and then use that in the title, then into the first paragraph. Follow that through the article, and then sum up as I am doing now.

Knowing how to write an article that has a good opportunity to be listed high in Google´s search results involves all of the above advice, and by taking careful note of that and applying it to your own articles, you will be in a better position to get a good listing that will bring you free traffic to your landing page - then it´s up to you. These article marketing promotion tips will work if you use them correctly - so do it!

Article Source: http://interpret.zar.vg

About The Author
Pete knows how to write articles, and he is offering some of his knowledge on his website Article Services for just $5. That will get you his 43-page eBook Article Marketing, which explains the basics behind How to Write an Article - this fascinating method of promoting your website, products and services.