Six Writing Tips For Amazing Teaser Copy |
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| By Jeff Halter |
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| A teaser copy is made of two to three short but carefully
composed sentences and is similar to blurbs and extracts. In
direct mail, they on the outside of a letter while in online
copies, they commonly appear right after the headline. If
your headline for your online copy isnīt able to do justice
to the rest of your article, a teaser copy is definitely
called for. Introduce Yourself If yours is a new company, your teaser copy could do with a bit more information about your business. If you have certain facts or figures to make your company more memorable, like having a product thatīs the first of its kind in the market, or being the industry leader in a specific region, so much the better! Remember: if you're going to use a teaser copy to introduce your business, be sure to do so with a bang! Be Entertaining Itīs hard to be funny, witty, or clever when you're limited to just one sentence, and thatīs often the case with headlines. You have greater leeway, however, with teaser copies so take advantage of it if you dare. If you're going to use humor, make sure that itīs in the sense that your target market and not just you stands to appreciate. What? Thereīs More? If you think that your products or services are very attractive to your target market and they just need that extra push to make a purchase, your teaser copy can give them just that. For this purpose, your teaser copy must include details that will not just complement but enhance what your headline said about your product. If itīs a headlineīs job to state the main benefit of your product, let your teaser be responsible for stating the additional but much-wanted benefits that only your product can offer and your target market is sure to desire. Make a Connection Headlines make people pay attention and teasers build on that by making a connection with the readers. Teasers can be used to create relationships between readers and the products or services you're promoting. If this is what you want a teaser for, itīs important to see the bigger picture. Imagine how a personīs life can change gradually or maybe even instantly simply by taking you up on your offer. Whatever it is, thatīs what your teaser should contain! Explain the Image If a particular image is accompanying your online copy and itīs critical to what you're offering, use the teaser to further explain what that image is about. Pictures may speak a thousand words, but these words can be used to create different meanings. Use your teaser to ensure you're getting the right image across. Tease Last but not the least, use the teaser copy to tease. Give them a taste, but donīt give them all. Let them have a peek, but donīt let them see everything. Use the teaser to give readers tantalizing snippets of information, making it very clear all the while that the only way to get more is by reading the rest of your copy. Teasers, like every other aspect of online copywriting, adhere to the same guidelines. As such, you need to keep it short, simple, but powerful. Do that and your teaser copy is sure to convince your readers to heed your call to action in the end. |
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| Article Source: http://interpret.zar.vg | ||||
| About The Author This travel tip is brought to you the author of Google ebooks, a website with information on ebooks and ebook readers. Also, check out Learn To Trade Forex at forexlearntotrade.com. |
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